Save the Date: Strategies for Optimizing Your News Releases and Media Room
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Tuesday, August 12, 2008
10:00 a.m. PT, 11:00 a.m. MT
12:00 p.m. CT, 1:00 p.m. ET

Online media rooms are a key component of an organization's PR strategy, and it's not just the media who rely on them-consumers, investors and analysts are looking at them as well. Because the Internet is so important to business, professional communicators have recognized that they must either ramp up their online media rooms-including optimizing them for search engines-or lose out on publicity, awareness and/or sales opportunities.

Join PR Newswire for a free webinar and find out how to turn your online media room into one of your most valuable marketing assets.

Moderator:
Dee Rambeau, Managaing Partner, The Fuel Team

Panelists:
Michael Pranikoff, Director of Emerging Media, PR Newswire
Jon Guerringue, Director of Marketing for UBM LLC's Global Sales and Marketing group

Click here to register for this webinar

The paper you're about to read provides an excellent guide on how to transform your online media room from a dusty and little used corner of your site to one of the most valuable marketing assets you have. The professionals from PR Newswire and the Fuel Team have outlined the important needs of journalists as well as vital considerations for optimizing online media rooms for all constituents.

Sign-up to receive the white paper now.