Welcome
As the world economy continues on very shaky ground, there have been tentative indications of at least a bit of stability. As encouraging as that may be, we remain alert in our approach to our business as well as to the conditions faced by our clients. We are focused not only on short-term challenges, but on keeping a clear view ahead to be positioned for growth. That means concentrating on helping our clients strategically weather the current environment and perhaps even gain ground during the downturn. And for KCOMM, it means diversifying our client base, continuing our Signature Event Series, and strengthening our network of international resources. We are confident that hard work, creativity and long-term relationships are the foundation for success now more than ever.
A good example of that was the dedication of the Global Citizen Plaza spearheaded by Ambassador George L. Argyros at Chapman University. President Jim Doti played host to former U.S. Secretary of State Colin L. Powell who received the university's highest honor for a statesman/world leader, the Global Citizen Medal. Previous world leaders honored at Chapman's Global Citizen Galas have included Presidents Gerald Ford and George H.W. Bush, British Prime Minister Margaret Thatcher and Spain's President José Maria Aznar.
Sincerely, 
Sinan Kanatsiz Chairman / CEO KCOMM 
PS...Positive Thinking Leads to Positive Outcomes |
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Key Contacts:
Sinan Kanatsiz Founder and CEO sinan@kcomm.com (949) 443-9300 Jeff Montejano President of Public Affairs jeff@kcomm.com (949) 542-8954 Dave Holscher VP of Public Relations dave@kcomm.com (949) 295-5515 Resources: KCOMM Youth Event www.kcommyouth.com Meg Whitman for Governor www.megwhitman.com Internet Marketing Assn www.imanetwork.org |
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Meg Whitman Joins the Internet Marketing Association Complimentary event provides introduction to ex-CEO eBay and candidate for California Governor 
On Behalf of the Internet Marketing Association, you are invited to meet Meg Whitman, candidate for California governor. Join me and over 400 other business leaders in Irvine and get a chance to meet Meg personally and hear her priorities if elected governor. Her talk will appeal to entrepreneurs with a vision that focuses on job creation, reduced government and an improved public school system.
Event details: Thursday, May 21, 2009 5:00 p.m. Garden Pavilion Hyatt Regency Irvine 17900 Jamboree Road Irvine, CA 92614 Map & Directions Space is limited, so please RSVP to megawomen@megwhitman.com
Experts Address Online Safety for Children Special Event Offers Perspective and Solutions 
A KCOMM Signature Event on April 7 brought together a distinguished group of leaders to address the critical issue of safety for children when they are using the Internet and mobile devices. With news stories on predators and the practice of "sexting" popping up almost daily, the issue of protecting children from these threats and teaching them wise behavior is more timely than ever.
As a special highlight of the event, U.S. Congressman Ed Royce was honored with the Web Wise Kids "Children's Champion" award. Guest panelists provided a broad spectrum of perspectives on this issue from the standpoint of education, law enforcement, government, youth services and business. They and the 240 attendees focused on the goal of protecting vulnerable young people in an age of ever increasing technological and communications complexity. Held at Chapman University, the event was also viewed by 1,400 people via live Internet streaming and was promoted by KCOMM via an integrated communications effort via video, email marketing, public relations, government relations and social media. For details and to view the archived stream, visit www.kcommyouth.com.
Internet Marketing to Continue Growth in 2009 Social Media and Email Marketing Lead Trend 
With the economic downturn, companies and businesses across the nation are actively looking for ways to more efficiently market their products and services. The increasing popularity of social media on the Internet and the effective targeting that can be achieved through email marketing have brought these communication strategies alongside traditional marketing in effectiveness and ROI.
According to eMarketer.com, the spread of social media has been rapid, yet marketers have been hesitant to join the crowd based on fear that they would be associating their brands with "questionable" content. However, there has also been rapid change with the beginning of 2009. In a recent report by the Aberdeen Group, about 63% of best-in-class companies worldwide plan to expand their social media budgets by a healthy 17% over last year's spending. Social network advertising is projected to reach $2.35 billion from $2 billion in 2008. As more companies join the social media movement, it is becoming increasingly clear that it is vital to establish benchmarks and assessable goals, along with an organizational focus, in order to measure the impact of social media marketing on sales. Email marketing has proved to be another valuable tool in reaching out to target audiences. Yet some emerging trends among consumers are steering companies in a new direction. For instance, studies show that when potential customers become overwhelmed by the number of newsletters, subscriptions, or offers they receive, they are extremely likely to hit the 'spam button' instead of unsubscribing from an emailing list. According to eMarketer.com, this threshold falls between 10 and 12 emails. Taking these findings into consideration, it is becoming a popular trend to more closely monitor lists for inactive or unresponsive users. Ultimately, the first quarter of 2009 shows a positive outlook for the future of both conventional Internet marketing and social media advertising.
KCOMM Continues New Business Push New Clients Represent Financial Services and IT KCOMM is pleased to announce it has been retained by three new clients this month to provide public relations, government relations and Internet marketing services. 
Vcorp Services - Vcorp provides a full suite of affordable, high quality corporate services to new and current business owners, including entity formations, business filings, document retrieval, trademark applications, compliance services and more. Vcorp's cutting-edge technology and legal products expertise provide the lowest prices and fastest service on forming and maintaining a business. www.vcorpservices.com. 
We Save Homes, Inc. (Mortgage Modification Legal Network) - A comprehensive educational resource for homeowners, WSH has enlisted the KCOMM public affairs team to work with lawmakers in Washington, D.C. and Sacramento to identify and shape solutions for homeowners during today's economic challenges. With over 40 years of combined experience in the financial services, debt settlement and mortgage industry, WSH empowers homeowners with knowledge to make more informed decisions and remain in their homes. It has rapidly become one of the largest nationwide loan modification and loss mitigation servicing firms. www.wesavehomes.com 
Simeio Solutions LLC - Simeio is a systems integration and compliance services company specializing in enterprise security consulting. Simeio provides business process, implementation, managed services and software as a service (SaaS) in the areas of identity and access management (IAM), role-based access controls (RBAC), and IT governance, risk and compliance (IT-GRC). Simeio currently provides services to numerous Fortune 1000 companies. www.simeiosolutions.com |
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