Chapman University Hosts KCOMM CEO as Guest Speaker
Presentation Informs Student Leaders on Internet as Invaluable Communications Tool
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Internet Marketing Forecast, please
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The Dodge College of Film and Media Arts at Chapman University hosted Sinan Kanatsiz, CEO of KCOMM, to share insights on the current state of Internet marketing. Kanatsiz updated students, faculty, administration and other attendees on the always
changing world of Internet marketing and the latest trends. Topics of his presentation included an overview of
Internet marketing strategies, the fast emerging role of YouTube in communicating via video, the future of social media platforms (Facebook), new tactics in viral marketing, ways people find web sites, how to generate response from emarketing programs, an overview of spending on the Internet,
politics on the Internet, building synergy between events and the Internet, search marketing, the importance of taking an
integrated marketing approach, and a look to the future of the Internet.