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Hello,
As we launch bravely into a brand new year, we at KCOMM are rededicating ourselves to addressing issues of significance to all of us. Those concerns encompass next generation innovations in key areas such as energy, education, technology, the economy, healthcare, world hunger and security. These topics have a global reach, which is why we are now anchored in locations including Dallas, New York City, Abu Dhabi, Dubai, Argentina, Istanbul, Deli and California. And we will continue to leverage leading edge communications environments like YouTube, FaceBook and other social media to tie in with leaders in other nations and focus on creating impact. A pivotal event this year, of course, is the U.S. presidential election that is dominating news headlines and stands to set records as a billion-dollar campaign, click here for a dynamic candidate money chart. Also, we would like to know who you see as the front runner at this pivotal stage. Click here to participate in the KCOMM straw poll. The poll will be private and results will be published in our next e-newsletter. I want to end by emphasizing the influence of FaceBook and how important it is to your business and social outreach. The medium has over 60,000,000 users today and is estimated to reach 200,000,000 by the end of the year. A good friend of mine, John Payne, founder of Stamps.com and CEO of CircleUp.com recommended the following article, it is a best practices and comprehensive overview on FaceBook, click here to download. To check out and join KCOMM's FaceBook site, click here. 
Sincerely, 
Sinan Kanatsiz Chairman / CEO KCOMM, Inc. |
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In This Issue...
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Challenges in Education Demand Commitment, Innovation
Dropout Rates Continue High While Students Want Flexibility 
Education reform remains a top priority for KCOMM. Recent statistics from Insight Schools highlight the reasons why change is crucial:
The average US high school dropout rate is 30% across the nation. Reason for dropping out include earning money for the family (32%), caring for a family member (26%), or becoming a parent (22%) yet 88% indicated that they had passing grades before leaving school. Students want access to computers, the Internet and schoolwork anytime day or night, including access at home. KCOMM has built strategic partnerships with the University of Phoenix and Lutheran High School of Orange County to move ahead an innovative online high school program that complements an increasingly Internet-dependent society. The momentum is building quickly for these kinds of programs, with hundreds of students enrolling, national media coverage, and we are very pleased to have the opportunity to address these issues by giving students more options to meet their individual educational needs. |
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Secrets of the Internet Inspire Orange County Executives
Keeping Up with Rapid Change Is Key to Business Success 
KCOMM CEO Sinan Kanatsiz was joined by nominee for Orange County Sheriff Bill Hunt on January 15, 2008 for a presentation on Internet marketing and technology in law enforcement for the Orange County Executive Network (OCEN), at the Pacific Club, Newport Beach.
Kanatsiz's encore OCEN presentation on the secrets of the Internet focused on the U.S. economic landscape, Internet marketing strategies for businesses, search engine optimization, and implementation of e-mail marketing initiatives as well insights on social media such as FaceBook and YouTube. The presentation was designed to help the assembled business leaders use the Internet to their advantage when putting together their own integrated Internet marketing strategy. The key factor in purchasing decisions among B2B professionals in North America are manufacturers' websites. U.S. e-mail marketing spending will reach $2.1 billion by 2011. U.S. outdoor advertising is expanding to new mediums such as electronic video billboards. 72% of U.S. adult Internet users researched someone's personal information online. By 2012, the number of social media users will grow to over 1 billion. Search engine optimization is enhanced through HTML coding and textual content of a website supported by a consistent strategy of producing new content. Social networking sites such as FaceBook that emphasize online collaboration and sharing among users are effective tools for Internet marketing. The average user spends 3.47 hours per week participating in online social media. YouTube is the third most visited website in the world. Jeff Cole, KCOMM's Director of YouTube Marketing, also discussed the growth of YouTube and how to maximize the marketing potential as a result of its increasing popularity. Bill Hunt offered a behind-the-scenes look at how technology is being used in law enforcement. His presentation included technology reform for the Sheriff's office. Bill is the key to progress in Orange County law enforcement, and his discussion provided insight into his remarkable character and determination to create positive change in our community. Bill is endorsed by San Clemente Mayor Joe Anderson, Councilmember and Mayor Pro Tem Lori Donchak, Councilmember Jim Dahl and Councilmember Wayne Eggleston as well as Cypress Mayor Todd Seymore, Former Cypress Mayor Mike McGill, La Palma Mayor Henry Charoen, Irvine Councilwoman Christina Shea, San Juan Capistrano Councilmember Lon Uso, Villa Park Councilwoman Deborah Pauly, Costa Mesa Councilman Allan Mansoor, South Orange Community College Board Trustee Nancy Padberg and Santa Ana Unified School District Trustee Rosie Avila. Click here to view the presentation (PPT). |
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New Clients Enlist KCOMM To Help Increase Visibility
Technology, Wealth Management, Public Service Represented KCOMM has kicked off 2008 with an exciting group of new clients from varying industries. New Hampshire-based QED Connect is an information security software-as-a-service provider that gives organizations visibility, management and control of activity on all their computers, laptops and wireless devices regardless of their location. KCOMM is excited to be providing integrated marketing services for QED to help reach its aggressive growth goals for 2008. Eye-Com Corporation (ECC), in Reno, CA, is focused on becoming the recognized world-class innovator and provider of oculometric bio-sensing technology products and equipment. KCOMM will help ECC fulfill that mission through the production of a new website. Launched as a registered investment advisor in 2003, with roots dating to 1987, Wealth Management Network focuses on managing the liquid assets of successful individuals and families. Comprehensive public relations services for WMN will be provided by KCOMM. Ken Calvert for Congress (CA-44) has also retained KCOMM for newsletter and website services, expanding KCOMM's client base to a new market segment and location in the Inland Empire of Southern California. To help support this growth, KCOMM is pleased to announce the addition of Ana Rotar as Director of Public Affairs. Ana joins the KCOMM team with experience in the federal government and an Inland Empire base that complements the needs and goals of KCOMM and its clients. |
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Third KCOMM Signature Event Taps Energy Issues
Series Addresses Global Concerns with Expert Presenters 
The third entry in the KCOMM Signature Event Series will focus on Energy Reform and is scheduled for spring 2008. Co-hosted by QuantumSphere, this event is expected to be the largest yet with a gathering of community, business and government leaders. Influential keynote speakers will offer a panel discussion that will provide significant insight on energy and how innovation can improve the world around us.
KCOMM's previous Signature Events also focused on important issues such as economic and education reform. Hosted at the exclusive Portobello house, the economic reform event provided a unique opportunity for an exclusive update from Chapman University President James Doti. Similarly, the education reform event hosted at Lutheran High School addressed the importance of integrating the Internet into our education systems. These events were attended by key groups of influential people were able to envision the intersection between their respective areas of expertise and how they can work collectively for the benefit of Orange County, Southern California and the United States. Both of these events were a huge success, and the KCOMM team is very exciting about the opportunity to bring people together again on another issue of global importance. Stay tuned for further details. |
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2008 Presidential Race Heats Up
Who Do You See as the Frontrunner? 
Presidential races in the United States are huge endeavors, and 2008 is proving to be no exception. The nomination battle is in full swing as candidates within each party are counting their wins and losses in primaries across the country. On the Democratic side, Hillary Clinton claimed New Hampshire, Michigan and Nevada while Barack Obama won in Iowa. The Republican race seems to be a three- or potentially four-man race. Mitt Romney won in Nevada, Wyoming and Michigan. Mike Huckabee claimed Iowa. And John McCain won in South Carolina and New Hampshire. With Super Tuesday coming fast, who do you think will win the 2008 U.S. Presidential election? Click here to participate in the KCOMM straw poll. The poll will be private one and results will be published in our next e-newsletter. |
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