KCOMM Presents at New Majority Campaign Workshop
Personal Image Can Be Just as Critical as Message

KCOMM President Jeff Montejano offered words of wisdom during a presentation to aspiring political candidates at a recent campaign workshop hosted by The New Majority, one of California's leading political action committees, based in Orange County. Jeff was one of a prestigious group of speakers that included former California Senate Republican Leader Jim Brulte, Governor Schwarzenegger's fundraiser Renee Croce, and renowned national pollster Steve Kinney, to name a few.
Montejano described how, in the political arena, oftentimes image can be everything. While traditional political issues remain important, it's "the person" that matters more and more to voters as they consider the various political candidates. A helpful tip Montejano gave to these upcoming leaders: "Be yourself, yet remember your audience. While you must have a message that resonates with your audience, you must also know that the image you portray is equally important."
With a decade of experience in public relations, public affairs and politics, on both the government and agency sides, Montejano served in the California State Legislature in multiple capacities, including chief of staff and deputy chief of staff. He has also worked on several federal and state political campaigns.