Happy Halloween,

Strategic integration can often make the difference between generating solid results or achieving truly great accomplishments in business. Moreover, the definition of those results and accomplishments varies significantly from organization to organization. At KCOMM, we strive to help our clients see new opportunities and leverage those opportunities into growth. Examples of that perspective include our role assisting a major unit of Hewlett-Packard and Arrow Electronics in creating a highly innovative sales contest, a presentation to Orange County business leaders on the state of the Internet as a marketing environment, and the ripple effect that can be generated by assembling a select group of high-level individuals to share and learn about each other's areas of expertise. And we are proud to announce several new clients who are providing valuable products and services designed to have a transformative effect for their customers.

Also, the Airbus A-380 made its maiden flight this month. I thought I'd share with you this virtual presentation of their integrated suites. Click here to view.

Sincerely,

Sinan Kanatsiz
Chairman / CEO
KCOMM, Inc.

In This Issue...

• Arrow and HP Create "Amazing Race" To Motivate Resellers
  KCOMM Helps Plan Event, Tracks Action Via Web and Video
  
  
• Internet Marketing Update Brings Executives Up to Speed
  KCOMM CEO Offers Latest Insights for Doing Business Online
  
  
• New Clients Reflect Wide Range of Business Segments
  Strategic Marketing Is Common Focus
  
  
• Portobello Event Generates Ripple Effect Among OC Leaders
  High-level Interaction Builds on Shared Goals To Support Growth

Arrow and HP Create "Amazing Race" To Motivate Resellers
KCOMM Helps Plan Event, Tracks Action Via Web and Video

Arrow, one of the world's largest providers of computer products and electronic components, and technology leader Hewlett-Packard have brought the "Amazing Race" concept to life for a select group of their reseller partners. The race was the culmination of a three-month sales contest created by the HP Group of the Arrow Enterprise Computing Solutions (ECS) unit.

The winning reseller team in each of five business categories participated in the race. Competition began in Las Vegas and extended through the California desert to Los Angeles and scenic Catalina Island with a final challenge in San Francisco and closing ceremonies at HP headquarters in Palo Alto with HP CEO Mark Hurd.

KCOMM assisted Arrow and HP in this exciting project with event planning consultation, a web site devoted to the sales contest, and an on-location video crew to record the entire event. In addition to providing information about the contest, the web site was used to post a photo gallery and updated standings the morning after each day's challenge. The video footage will be used to create an "Arrow ECS Amazing Race" presentation for the annual Arrow ECS Alliance Summit in November.

Internet Marketing Update Brings Executives Up to Speed
KCOMM CEO Offers Latest Insights for Doing Business Online

KCOMM CEO Sinan Kanatsiz recently presented an Internet marketing update to the Orange County Executive Network. The presentation was designed to help business leaders keep pace with the rapidly changing Internet landscape and successful tactics for success online. Highlights included:

80% of business people say email is more valuable than telephone
Email volume is growing significantly, but 50% is now spam
Guessing the domain name is the first way people try to find a web site, then search engine
Per-capita Internet usage is led by Japan and South Korea
Yahoo is the leading site for news (2.5 times the users of the New York Times web site)
eBay represents 25% of the total visits to shopping and classified sites
Social network ad spending will hit $3.6B worldwide by 2011
B2B online ad spending will reach $3.9B in U.S. by 2010
Internet communications is fast becoming a critical strategy in politics
The "From" line in an email is even more important than "Subject" line in generating response
Behavioral targeting tracks audience movement on web sites
Major potential synergy exists when the Internet is combined with special events
Closed loop marketing through integration brings all marketing activities together

New Clients Reflect Wide Range of Business Segments
Strategic Marketing Is Common Focus

We are very pleased to announce several new clients in very different industry segments. Irvine-based Percentix offers business performance consulting services to help companies around the world compete in a global marketplace. GasLimit, headquartered just outside New York City, has created an innovative program to provide caps on fuel prices. And Earthrise Nutritionals, also in Irvine, is a producer of a family of spirulina-based nutritional supplements. KCOMM will be providing a range of services for these clients including marketing strategy, public relations, web site and enewsletters, collateral materials, advertising and promotional support.

Portobello Event Generates Ripple Effect Among OC Leaders
High-level Interaction Builds on Shared Goals To Support Growth


The recent event created by KCOMM to gather Orange County leaders for an exclusive economic update from Chapman University President James Doti generated a ripple effect of communication and insight. Held at the majestic Portobello Estate on the Pacific shoreline in Corona Del Mar, the evening provided a unique opportunity for exchange between next generation business executives, philanthropists, elected officials and children's charities. These key groups of influential people were able to envision the intersection between their respective areas of expertise and how they can work collectively for the benefit of Orange County and Southern California.