Transforming Five Monks into a Multi-Million-Dollar Success Story
How a Little PR, Internet Marketing and Timing Spread the News

We were once approached by a monk who told us that he was selling printer cartridges on the Internet. It sounded a bit odd, but we knew immediately that it was a GREAT story. Having worked for 10 years in the PR business, we knew it would take off like wildfire. But it took persistence. After a couple years of pitching, we landed small stories in Catholic publications and local newspapers.
Then, one day, we got a call from the Associated Press. Lasermonks was about to air on prime-time television. ABC World News Tonight! In an instant, over 30 million people watched, learned and understood what Lasermonks.com was all about. This achievement marked the biggest public relations moment of my career. During a recent Internet Marketing Association event, Fr. Bernard McCoy, now CEO of the operation, commented, "It was KCOMM's tireless effort and proactive strategy that got us the press exposure that brought millions in sales. Today we are a leading competitor to Staples, Officemax and Office Depot."
The value of public relations, Internet marketing and relationships can be seen every day through our client, Lasermonks. Father Bernard remains a close friend, and I strongly advise all businesses and home owners to purchase their laser ink through lasermonks.com - not only will you save a significant percentage on the product, but it will go toward a very worthwhile charity.
View a Lasermonks feature clip from CBS