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Hello [first_name]!
Welcome to the September issue of the KCOMM Communication Alert.
These emails will be your insight into public policy, political updates, Internet Marketing news and the latest information regarding KCOMM.
We are making our newsletter as fun to read as possible. We stay away from stuffy content – and focus on subjects that are of relevance to our network, friends and associates. We cover interesting topics that add value in everyday work environments, discussions at social gatherings and at home with your family.
Thank you for your continued support and association.
In This Issue...
Sinan Kanatsiz Endorses Lt. Bill Hunt for Orange County Sheriff :.
Yesterday, I endorsed Lt. Bill Hunt for Sheriff because I believe that we need a change and new leadership to make Orange County the safest place in the country and to bring honor and integrity back to the Sheriff’s Department.
Lt. Hunt has more than 24 years of law enforcement experience. Hunt is currently a deputy sheriff and San Clemente Chief of Police. Additionally, Hunt has extensive experience as an Investigator, Supervisor and Manager, including 8 years in management, 6 years in drug and gang investigations, 14 years in SWAT, 5 years as a Supervisor and 7 years in jail and corrections. Before joining the Orange County Sheriff’s Department, Hunt served as a military police officer in the United States Army from 1980 to 1983.
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A good friend of mine and political veteran, Bill Brough, Brough Consulting, Inc., is the Consultant. Bill served as a Presidential Appointee from 2001 – 2004 and as an aide to former Congressman Chris Cox from 1996 – 1999. Bill’s vast political experience will be an asset to the Hunt campaign. Brough contracted Jeff Montejano, KCOMM Vice President of Public Affairs, as a public affairs counsel and I will be advising on web marketing and donor relations.
Bill Hunt’s beliefs are consistent with my family and me. I believe that he is the best person for the job. Bill has a supportive wife, 4 children and is a morally strong individual.
The St. Regis Resort and IMA Bring Paul Makarechian
and eMarketing Experts on November 3 :.
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The stunning St. Regis Resort at Monarch Beach in Dana Point will be the venue for the next high-powered Internet Marketing Association event. As the fastest-growing marketing tool being adopted by today's small to medium sized businesses and enterprises alike, don't miss this opportunity to learn from the experts on how to leverage Internet marketing to drive your company's success.
Keynote speaker will be Paul Makarechian, 31-year-old owner of Makar Properties which developed, owns and operates the St. Regis. He will share his insights on how the St. Regis differentiates itself as a brand, how the St. Regis uses the Internet to build value and repeat customers, and the future of the Orange Country travel industry. You’ll also hear Scott Dorsey, co-founder and president of ExactTarget, on the power and best practices of permission-based email marketing.
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Plus Bill Brough, vice president of government relations, and Jeff Montejano, vice president of public affairs for KCOMM, will offer insights on the role of Internet marketing technology in the political arena and how these techniques helped President Bush win in 2004 and how other politicians are leveraging the Internet. Sinan Kanatsiz will deliver a closing speech on new releases from Google, Search Optimization, Blogging, RSS Feeds, and other e-marketing updates.
This is a VIP, invitation only event, seating is limited.
Please RSVP through the IMA website or by dialing (949) 443-9300.
www.imanetwork.org
Disneyland a Trillion Dollar Marketing Mammoth :.
My girlfriend and I recently visited Disneyland and, yes, we had a blast on all the rides. But the reason I’m mentioning this in my newsletter is due to the incredible marketing power of the Disney brand.
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We all know that song that goes “M-I-C--K-E-Y--M-O-U-S-E. It’s at the tip of our tongue and our feet can’t resist dancing. OK, not everyone’s feet, but maybe mine. What is it about Disney that wakes up the kid inside all of us? It’s the marketing powerhouse. That pair of mouse ears that has cashed in over 1 trillion dollars in revenue since 1955. Disneyland has demonstrated marketing prowess across international boundaries and accomplished success in more cultures than any other global brand. The company has marketed themselves so well that every demographic has access to an experience like no other.
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For example:
Toddlers to age 9 = Mickey’s Toon Town
Age 9-15 = General Theme Park
Age 16-29 = New California Adventure
Age 30-65 = Watching their children do the things they did generations ago
Disneyland has become a fabric in America’s household tapestry. We all love it and one can only wonder what the future holds for the company. My prediction is that Mickey Mouse will soon have a third ear. Due to the 1 billion photos he’s had to take with children, you must wonder what type of side effects that has.
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KCOMM Announces Four Major New Accounts :.
The month of September has seen the addition of four new accounts to the KCOMM roster. These clients represent four varied business segments: non-profit, healthcare, retail and finance.
The Community Foundation of Orange (CA) is a local, non-profit organization dedicated to supporting programs that support families, build community and promote healthy lifestyles in Orange and Villa Park. Lone Tree Orthodontics is a highly successful dental healthcare practice in the Lone Tree suburb of Denver. Spectrum Tan is the largest retail chain of tanning spas in Orange County with locations in Laguna Niguel, Irvine Spectrum Center, Rancho Santa Margarita and Lake Forest/Foothill Ranch. And ARC Investment Partners of Beverly Hills is the nation’s leading principal investor in and executor of reverse merger transactions.
Wealthy 100 OC Event Flies High :.
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The exclusive Wealthy 100 event hosted by GR Capital Asset Management, Todd A. Rustman, Sinan Kanatsiz, and NetJets, held Sept. 8 at Signature Flight Support in Newport Beach was a great success, with several of Orange County’s top business leaders in attendance.
In addition to the delicious appetizers and desserts served, guests were able to tour two of the 500 plus jets operated by NetJets, the world’s largest provider of private aviation services. Mercedes Benz of Laguna Niguel also brought a stunning Mercedes V12 convertible and a luxurious Maybach for everyone to view.
The centerpiece of the evening was three insightful presentations given by industry experts. Sinan Kanatsiz gave a local Economic Update on Real Estate and Internet Marketing trends; Todd Rustman discussed the habits of wealth and how to incorporate them; and Bob Hartmann, Attorney at Law, spoke about White Collar Crime and its effects on corporate America. D.J. Hanlon of NetJets closed out the session with an overview of NetJets and how they provide a customized flying solution for individuals, families and corporations. Watch for details on the next Wealthy 100 event.
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Case Study :.
Orange County Transportation Authority (OCTA)
Garden Grove Freeway (SR-22) Improvement Project
Electronic Newsletter
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Situation:
For the Orange County Transportation Authority's (OCTA's) $495 million Garden Grove Freeway (SR-22) Improvement Project, It’s crucial that residents, commuters, businesses and elected officials are regularly informed about project updates and announcements.
In addition to periodic town hall meetings and posting announcements on its web site, the public agency communicated information about the project through mail, faxes and e-mail. The problem – OCTA didn’t know if the recipients actually viewed the information or simply discarded it; there was no way to measure the effectiveness of its efforts.
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Strategy:
KCOMM created and implemented an electronic newsletter program – an innovative, effective and visually-pleasing way to inform OCTA’s audiences.
KCOMM’s technology actually allows the client to view and quantify the results of readership by reporting who received the newsletter, who actually opened it, which pages they viewed (included web site links posted in the newsletter) and for what duration of time. In the end, the client learns what information is compelling to its readers – and what information isn’t.
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Results:
In its first distribution, the e-newsletter saw tremendous readership results. The newsletter achieved an e-mail open rate of more than 56 percent (typical open rate is 20-30 percent). Post-distribution reporting also showed a "click-through" rate over 25 percent, highlighting those recipients who read through the newsletter (typical "click-through" rate is 4-8 percent).
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KCOMM is a full-service,
public relations and public affairs firm,
specializing in Internet marketing, strategy and public positioning.
Copyright © 2005 Kanatsiz Communications, Inc. All Rights Reserved.
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