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Hello!

Welcome to the July issue of K-COMM's Communication Alert. These emails will be your insight to public policy, political updates, Internet Marketing news and the latest information regarding K-COMM.

In this issue...

 · Kanatsiz and Friends Join Governor and Sly:
      A Few Cigars and Laughs at Club Havana in LA
· Generation NeXt Update: Sinan Speaks to Gen NeXt Members/Prospects
      At the Hip Club Prey in Los Angeles
· K-COMM Adds VP of Business Development: Marketing Communications Industry
      Veteran Dave Holscher Joins K-COMM as New Vice President of Business Development
· K-COMM New Client: K-COMM Rides the Waves with Beach Bums Board Shops
· OCTA: The Road Best Traveled, A Case Study
· Mark Your Calendar:
   o Internet Marketing Association Forum - Oct. 19
· We Thought You Should Know:
   o Is PR Truly Gaining Boardroom Access? - PRWeek
   o Tips on Trust - PRWeek
Job Opportunities: K-COMM is Hiring Public Relations Specialist - Job Listing Posted


Kanatsiz and Friends join Governor and Sly :.
A Few Cigars and Laughs at Club Havana in LA

Sinan Kanatsiz & Co. visited with the Governor and some friends of his at a recent, intimate meeting supporting California's Reform Package. In addition to bumping into Sylvester Stalone, Tim Allen and the Governor, Kanatsiz met up with several political leaders and listened to the Governor speak about each of the reform measures.

The event took place at the Grand Havana Room in Los Angeles. Joining Kanatsiz were his significant other Kai Garreans, and Generation NeXt founding Board Members Quentin Caruana and Todd Rustman.


Generation NeXt Update :.
Sinan Speaks to Gen NeXt Members/Prospects at the Hip Club Prey in Los Angeles

Generation Next (GenNeXt), a political group consisting of young business and community leaders, hosted its very first event in Los Angeles on July 21, with more than 100 members, guests and prospective members coming together at Prey, L.A.'s trendy nightclub and lounge.

The massive kick-off celebration introduced the growing Orange County political group to prominent individuals and prospective members in the L.A. region, as GenNeXt continues its mission of engaging the younger generation of business, community and political leaders in a progressive, practical approach to business and politics.

Having audiences ranging from the White House to Congressional leadership to Governor Arnold Schwarzenegger, GenNeXt has emerged as a first-of-its-kind organization dedicated to changing the image and shaping the future of politics as it pertains to the next generation of Americans.

www.gen-next.org


K-COMM Adds VP of Business Development :.
Marketing Communications Industry Veteran Dave Holscher Joins K-COMM as New Vice President of Business Development

K-COMM is pleased to announce the appointment of marketing communications industry veteran Dave Holscher as its new vice president of business development.

"Dave is an invaluable asset to our industry and now company. His track record in this field is hands-down incredible. Dave's network and leadership with the BMA will be a strong driving force for our firm and clientele," comments Sinan Kanatsiz, chairman and CEO of K-COMM.
Holscher brings equal measures of corporate communications and agency experience as a broad foundation for developing and managing strategic programs for clients. He most recently served as Team Leader with The Phelps Group, a Santa Monica-based integrated marketing communications agency, working with brands in diverse markets including technology (Seiko Instruments, GNP Computers), nutritional supplements (Earthrise Nutritionals, Coromega), engineering and construction (Fluor Corporation) and automotive (Toyo Tires).

"The opportunity to join a dynamic and fast growing firm like K-COMM represents an extraordinary situation in which to participate in helping a vibrant company continue to build unique resources for a broad array of clients," Holscher stated.

Read Full Press Release


K-COMM New Client :.
K-COMM Rides the Waves with Beach Bums Board Shops

K-COMM celebrated July by adding a real firecracker of a new account. Founded in 1989, Beach Bums Board Shops is an industry leader in action sports and fashion apparel, offering the hottest clothing brands, shoes and accessories for all ages and genders. Blending surf and skate apparel with fashion-forward brands and several exclusive lines, Beach Bums also offers shoppers the best in customer service.

There are currently nine California locations in La Mirada, Orange, Anaheim Hills, San Diego, Laguna Hills, Camarillo, Temecula, Granada Hills and Ontario, and a store in Las Vegas, NV. Five additional stores will be opening in California before the end of 2005. All of Beach Bums clothing and accessories can also be purchased at their online store, at www.beachbums.com.


OCTA :.
The Road Best Traveled, A Case Study

For the Orange County Transportation Authority's (OCTA's) $495 million Garden Grove Freeway (SR-22) Improvement Project, K-COMM has created and implemented an electronic newsletter program, an innovative and effective way to keep residents, commuters, businesses and elected officials regularly informed about project updates and announcements - a technology that actually the user quantify and see the results of readership.

In its first distribution, the e-newsletter saw tremendous results, with over 56 percent e-mail open rate (typical open rate is 20-30 percent) and over 25 percent "click-through" rate, meaning recipients read through the newsletter (typical "click-through" rate is 4-8% percent).

View OCTA's E-Newsletter



Internet Marketing Association Forum - October 2005
The Internet continues to be the fastest-growing marketing tool being adopted by today's small to medium sized businesses and enterprises alike. Don't miss out on this opportunity to learn from the experts on how to leverage Internet marketing to drive your company's success. The Internet Marketing Association (IMA) is hosting a very special event in October 2005 at the St. Regis Monarch Beach. The evening will include a wide array of presentations from the top experts in the industry, as well as premium networking.

Please mark your calendars and stay tuned for more details.

www.imanetwork.org



We Thought You Should Know :.

Is PR Truly Gaining Boardroom Access?
PRWeek, June 27, 2005
By Craig McGuire

Corporate leaders are recognizing the value of communications, according to a survey released earlier this month by Burson-Marsteller, which found that 15% of the largest revenue-producing Global 500 companies have corporate communications expertise in boardrooms.

In a five-year period, from 1999 to 2004, Global 500 companies with resident board-communications expertise delivered returns of 6.6% per year above stock market averages. The 6.6% per year in additional returns is highly significant when compared with average S&P 500 companies' return of -2.3% per year in the same five-year period, ending in 2004.

Although Burson's research found that 85% of the world's largest global companies lack in-depth communications guidance among independent board members, it did find that a large number (81%) of these leading companies include corporate communications executives on their senior management teams.

Global 500 companies in Asia-Pacific are less likely to have communications expertise on their executive management teams (50%) than their North American (92%) and European (81%) counterparts.


Tips on Trust - PRWeek, June 13, 2005

1. People trust people before they trust companies or institutions

2. People trust companies with which they have frequent contact, not just those they deal with when making a purchase or filing a complaint

3. Customers are most likely to put trust in a company where they have agreeable interactions with employees

4. Trusted employees are those who feel they can speak authoritatively for the company

5. Customers are quicker to trust employees who speak knowledgeably and confidently about their company

6. People are eager to forgive companies that suffer a crisis, but only if they act honestly and communicate often

7. Eighty-nine percent of Americans are more likely to trust news they receive from multiple sources

8. Americans consider business magazines the most credible source for news about a company

9. Ninety-three percent of Americans are more likely to believe information from news sources as opposed to ads

10. Tech companies earn trust most easily; chemical and gas companies are considered automatically less trustworthy


K-COMM is Hiring :.
K-COMM is Hiring Public Relations Specialist for the Southern California Area

SUMMARY
Marketing / PR Specialist to work directly with the CEO and Director of Public Relations on Southern California area accounts. Responsible for handling a variety of PR/Marketing/E-Marketing duties on multiple accounts simultaneously and business development in Southern California.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Special projects may be assigned as needed. All areas of work pertain to Southern California accounts unless otherwise directed.
  • Public relations, media relations, e-marketing, web site copy, client correspondence, and research
  • Producing media materials including press releases, pitches, editorial articles, ads, advertorials, collateral, broadcast copy, PSAs, speeches, event scripts and more
  • Support and contribute to business development efforts
  • Assist with internal collateral, online campaigns, materials and events that will increase business growth
  • Media Database management: Maintain current media databases for individual clients
  • Maintain client account activity in Client Project Manager
  • Media pitching and follow-up on various campaigns as needed
  • Assist with producing proposals for potential clients
  • Maintain news clip archives
  • Coordinate and execute special events from concept to post-event summary, including press conferences, media receptions, business events, and trade shows
  • Contribute key creative advice on all client accounts
    • Email     Sinan Kanatsiz to inquire within.


    K-COMM is a full-service, public relations and public affairs firm, specializing in internet marketing, strategy and public positioning.

    Copyright © 2005 Kanatsiz Communications, Inc. All Rights Reserved.

    K-COMM, Inc.
    10 Mar Del Rey
    San Clemente, CA
    92673
    949.443.9300 tel.
    949.443.2215 fax
    info@kanatsiz.com
    www.kanatsiz.com


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