þÿ<html> <head> <title>[emplicity]</title> </head> <body link="#183872" vlink="#183872" bgcolor="#333333"> <table align="center" width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="700" height="50"> <table width="700" height="50" border="0" cellpadding="0" cellspacing="0"> <tr valign="top"> <td> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="143"> <table width="700" height="143" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" background="table_bg1-1.gif"> <a href="2005_11.html"> <img src="spacer.gif" height="133" width="181" border="0"> </a> </td> <td width="384" background="table_bg1-2.gif"> <a href="2005_11.html"> <img src="spacer.gif" height="133" width="384" border="0"> </a> </td> <td width="10" bgcolor="#ffffff"> </td> <td width="125" bgcolor="#ffffff"> <div> <font face="Verdana" color="#333333" size="1"> <a href="about.html" style="text-decoration: none">about emplicity</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="solutions.html" style="text-decoration: none">solutions</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="http://www.emplicity.com/page.php?name=contact+us&goto=contact%5Fus%2Ehtml&new%5Furl=contact%5Fus%2Ehtml&button=5&sub=0&ms" target=_blank style="text-decoration: none">contact us</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="mailto:sinan@kanatsiz.com?subject=[Emplicity] Newsletter Subscriber Addition" style="text-decoration: none">subscribe</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="http://www.emplicity.com" target=_blank style="text-decoration: none">visit our website</a> </font> </div> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="570"> <table width="700" height="570" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" valign="top" background="table_bg2-1.gif"> <img src="spacer.gif" height="120" width="181" border="0"> <div align="center"> <a href="2005_11.html"> <img src="1_toc.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f1.html"> <img src="2_welcome.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f2.html"> <img src="3_peo.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f3.html"> <img src="4_anniversary.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f4.html"> <img src="5_client.gif" height="20" width="150" border="0"> </a> </div> </td> <td width="509" bgcolor="#ffffff" valign="top"> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div align="justify"> <font face="Verdana" color="#333333" size="2"> <img src="f4.gif" height="60" width="499" border="0"> <br> <br> <font color="#183872"> <b> Emplicity Client, BitTorrent Software, Featured in <i>FORTUNE</i> Magazine </b> </font> <br> <br> Bram Cohen, President of BitTorrent Software, an Emplicity client, was featured in this month's FORTUNE magazine. <br> <br> Bram Cohen's BitTorrent software made it a cinch to pirate films on the Internet. So why is Hollywood on his side? <br> <br> <hr> <br> <b> <font size="4" color="#183872">BITTORRENT: THE GREAT DISRUPTER</font> <br> Torrential Reign </b> <br> By Daniel Roth <br> <br> For two years after the dot-com crash, Bram Cohen could almost always be found at his small dining-room table, first in San Francisco's Nob Hill and later in Oakland. His long brown hair would flop in front of his eyes, and he'd curl it back over his ears as he stared at the screen of his Dell laptop, writing line after line after line of code. Occasionally Cohen would take breaks there was a club to visit some nights, a conference on coding to help organize, a trip to Amsterdam but then he'd return to his wooden chair, his keyboard on his lap, his laptop propped up on some books, his back perfectly straight (thanks to posture classes he was taking), and he'd program some more. First he lived off savings from the handful of jobs he'd worked during the bubble. When that ran out, he lived off credit cards, following a rigid system for applying for and transferring debt to 0% introductory-rate cards. Friends would ask what he was doing. Why wouldn't he just get a job? Cohen shooed them away. He was determined to solve a puzzle that was consuming him. </font> </div> </td> <td width="20" bgcolor="#ffffff"> </td> </tr> </table> </td> </tr> <tr> <td width="700"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" valign="top" bgcolor="#ffffff"> </td> <td width="499" bgcolor="#ffffff" valign="top"> <div align="justify"> <font face="Verdana" color="#333333" size="2"> Since the birth of the Net, programmers had been stumped by how to transfer massive files movies, TV shows, games, software, whatever without incurring astronomical bills or risking frequent failure. Cohen knew he could find a solution; all it would take was time, good code, and brute intellect. He had all three. The money would take care of itself. "I didn't have any clear plans when I first started," he says. "I wasn't worried, partially because what I was doing was really cool, and partially because I'm broken and can't feel anxiety." <br> <br> Cohen is not being self-deprecating. He never is. The 30-year-old speaks in a disarmingly literal way about almost everything, including and because of his Asperger's syndrome. Often tagged as the "little-professor syndrome," the mild form of autism tends to give its sufferers superhuman abilities to concentrate on certain things but leaves them confused by very human social cues. "Even those individuals who have coped well with their handicap will strike one as strange," wrote one researcher. Cohen's condition is just bad enough that he has had to train himself to look people in the eye when they talk to him. But it has worked to his advantage, enabling him to obsessively turn over the downloading problem in his head. <br> <br> What he came up with was BitTorrent, a deceptively simple program that has grown into the hottest way to download anything bigger than a music file from the legal (like militaryvideos.net's amateur videos of the war in Iraq) to the infringing. It makes pirating a copy of the latest movie out of Hollywood a snap. All it takes is a free download of the BitTorrent software something 45 million people have done and anywhere from a few minutes to a few days. TorrentSpy, a site unrelated to Cohen that helps people find content available for download, averages more than 600 new BitTorrent files a day. A sampling: Microsoft Office 2003, Alfred Hitchcock's Rear Window, episode two of CBS's Ghost Whisperer (in high definition, for serious Jennifer Love Hewittians), plus a file containing over 400 Amazing Spider-Man scanned-in comics. Those huge files have made BitTorrent one of the biggest forces on the Internet, accounting for more than 20% of its traffic at any one time. That's double the volume generated by the most common Internet activities combined: clicking on web pages, sending and receiving mail and spam, even streaming videoclips. <br> <br> With great power, of course, comes great enemies, so you can probably guess how it ought to play out. When music-sharing networks Napster and Kazaa rose up earlier this decade, the record labels sued them into submission. Surely BitTorrent will be next especially now that Hollywood is beginning to feel the pinch as well. Today there are roughly 1.7 million copies of Hollywood movies typically the most popular ones being downloaded at any one time using BitTorrent, a 12% jump from last year, according to online media measurement firm BigChampagne. Analyst Informa Telecoms & Media estimates that in 2004, the downloads cost Hollywood roughly $860 million, or 4% of box office receipts. In the same period the number of TV shows downloaded grew by 150% about 70% of them snagged using BitTorrent. "In the David and Goliath scenario, there really is a David," says Big Champagne CEO Eric Garland. "There's a kid at a keyboard who writes this incredibly disruptive technology." <br> <br> <a href="2005_11_f4-2.html">Read on to page 2 of this article...</a> </font> </div> </td> <td width="20" bgcolor="#ffffff"> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="115"> <table width="700" height="115" border="0" cellpadding="0" cellspacing="0"> <tr> <td background="table_bg3-1.gif"> <a href="http://www.emplicity.com" target=_blank> <img src="spacer.gif" height="105" width="700" border="0"> </a> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="36"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <div align="center"> <font face="Verdana" color="#ffffff" size="1"> © 2005 emplicity. All Rights Reserved. </font> </div> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="40"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td> </td> </tr> </table> </td> </tr> </table> </body> </html>