þÿ<html> <head> <title>[emplicity]</title> </head> <body link="#183872" vlink="#183872" bgcolor="#333333"> <table align="center" width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="700" height="50"> <table width="700" height="50" border="0" cellpadding="0" cellspacing="0"> <tr valign="top"> <td> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="143"> <table width="700" height="143" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" background="table_bg1-1.gif"> <a href="2005_11.html"> <img src="spacer.gif" height="133" width="181" border="0"> </a> </td> <td width="384" background="table_bg1-2.gif"> <a href="2005_11.html"> <img src="spacer.gif" height="133" width="384" border="0"> </a> </td> <td width="10" bgcolor="#ffffff"> </td> <td width="125" bgcolor="#ffffff"> <div> <font face="Verdana" color="#333333" size="1"> <a href="about.html" style="text-decoration: none">about emplicity</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="solutions.html" style="text-decoration: none">solutions</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="http://www.emplicity.com/page.php?name=contact+us&goto=contact%5Fus%2Ehtml&new%5Furl=contact%5Fus%2Ehtml&button=5&sub=0&ms" target=_blank style="text-decoration: none">contact us</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="mailto:sinan@kanatsiz.com?subject=[Emplicity] Newsletter Subscriber Addition" style="text-decoration: none">subscribe</a> </font> </div> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div> <font face="Verdana" color="#333333" size="1"> <a href="http://www.emplicity.com" target=_blank style="text-decoration: none">visit our website</a> </font> </div> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="570"> <table width="700" height="570" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" valign="top" background="table_bg2-1.gif"> <img src="spacer.gif" height="120" width="181" border="0"> <div align="center"> <a href="2005_11.html"> <img src="1_toc.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f1.html"> <img src="2_welcome.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f2.html"> <img src="3_peo.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f3.html"> <img src="4_anniversary.gif" height="20" width="150" border="0"> </a> <br> <a href="2005_11_f4.html"> <img src="5_client.gif" height="20" width="150" border="0"> </a> </div> </td> <td width="509" bgcolor="#ffffff" valign="top"> <div> <font face="Verdana" color="#333333" size="1"> &#160; </font> </div> <div align="justify"> <font face="Verdana" color="#333333" size="2"> <img src="f4.gif" height="60" width="499" border="0"> <br> <br> <font color="#183872"> <b> Emplicity Client, BitTorrent Software, Featured in <i>FORTUNE</i> Magazine </b> </font> <br> (continued from page 1) <br> <br> Yet this time the plot has a twist: the entertainment industry seems to have found a disrupter it might be able to live with. In mid-September the recording industry issued cease-and-desist letters to seven popular downloading-technology companies, including BearShare, LimeWire, and eDonkey (prompting eDonkey's CEO to announce to a Senate subcommittee that he was "throwing in the towel"). BitTorrent was noticeably absent from the assault. It was also MIA last winter when the movie industry went after sites hosting copyright-busting BitTorrent content. Instead of fighting the entertainment establishment, Cohen is courting it. Last July, he met Dan Glickman, president of the Motion Picture Association of America, for drinks at the Peninsula Hotel in Beverly Hills and left him wowed. "He's obviously a very brilliant guy," says Glickman, who notes that Hollywood understands that it's time to embrace these new technologies. "The opportunities are going to be there to get our content to millions more people." <br> <br> To understand how Cohen is managing to avoid Hollywood's wrath, you need to get inside his head. More inventor than entrepreneur, he has never claimed to be sticking it to the Man; nor, he insists, has he ever downloaded an infringing file. Napster's Shawn Fanning dreamed of changing the music industry. Cohen couldn't care less. True, in 1999 (pre-BitTorrent) Cohen noted on his website that he "build[s] systems to disseminate information, commit digital piracy, synthesize drugs, maintain untrusted contacts &" He insists it was a parody of dot-commers' revolutionary thinking; the fact that BitTorrent operates without encryption or any attempt to hide its users' activity downloaders beware! back him up. Cohen says he created the program simply to & well, he's not sure why. "I wanted to work on something rewarding," he says. And once he was done, he was ready to move on to something new; his father had to twist his arm to build a company out of his work. </font> </div> </td> <td width="20" bgcolor="#ffffff"> </td> </tr> </table> </td> </tr> <tr> <td width="700"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td width="181" valign="top" bgcolor="#ffffff"> </td> <td width="499" bgcolor="#ffffff" valign="top"> <div align="justify"> <font face="Verdana" color="#333333" size="2"> <br> Last month venture firm DCM-Doll Capital Management bet that Cohen could indeed make BitTorrent a business, investing $8.75 million in the startup. Now Cohen has to prove himself again, showing that he can thrive not just in the programming world a place where logic rules and theories can be proved true or false but in the fuzzy corporate world too, where compromise reigns and intellect doesn't always trump idiocy. "He just has to view the problem of how to be a CEO as yet another thing you can analyze and come to conclusions about," says his father, Barry Cohen, a computing sciences professor at the New Jersey Institute of Technology. "I don't think it's instinctive at all." <br> <br> On a recent September day, Cohen is sitting in the lobby of the Marriott Wardman Park in Washington, D.C. His Merrell shoes are off, and his Gold Toed feet are digging into the couch as he completes puzzles in The Book of Sudoku #2 with a big, orange ABC Family channel pen. Hours earlier he keynoted a conference for the companies that control the backbone of the Net. On stage Cohen sat with his legs crossed Indian-style his shoes again placed neatly in front of him as he explained the impact of BitTorrent. Now, instead of schmoozing with the attendees, he's happily digging into sudoku: "It's very well balanced at a human level," he explains. "There is a decent-length list of tricks, where if you can do those reliably, you'll solve any sudoku puzzle you come up against." <br> <br> Cohen often delivers well-thought-out soliloquies on things that come to mind: Over breakfast one morning he weighed in on the difference between home fries and hash browns, why the telecom companies are nearly insolvent, and how the gas pedal of a car has evolved. (He's now trying to get his driver's license so that he can help with family chores; his wife is pregnant with his third child.) Each is an elegant summary of something that he's clearly picked over in his mind. The insights make his LiveJournal blog a must-read and are often followed by his staccato laugh, which arises from his thin frame without budging it at all. "Each topic you engage with him, he likes to go deep," says David Chao, co-founder of the DCM venture firm. "That's a classic sign of a great mind and a great engineer." <br> <br> <a href="2005_11_f4-3.html">Read on to page 3 of this article...</a> </font> </div> </td> <td width="20" bgcolor="#ffffff"> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="115"> <table width="700" height="115" border="0" cellpadding="0" cellspacing="0"> <tr> <td background="table_bg3-1.gif"> <a href="http://www.emplicity.com" target=_blank> <img src="spacer.gif" height="105" width="700" border="0"> </a> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="36"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td> <div align="center"> <font face="Verdana" color="#ffffff" size="1"> © 2005 emplicity. All Rights Reserved. </font> </div> </td> </tr> </table> </td> </tr> <tr> <td width="700" height="40"> <table width="700" border="0" cellpadding="0" cellspacing="0"> <tr> <td> </td> </tr> </table> </td> </tr> </table> </body> </html>