Welcome [first_name],
 
Beach Bums Boardshops is excited to share with you our inaugural edition of our e-newsletter. These emails will be your insight to the latest happenings in the surf, skate and fashion industries, special online offers, in-store promotions and the latest information regarding Beach Bums.
 
Founded in 1989, Beach Bums Boardshops is the premiere destination in California and Las Vegas, NV for the top brands in skate, surf and fashion apparel, accessories, and surf and skate equipment. We offer the hottest clothing brands, shoes and accessories for all ages and genders. Blending surf and skate apparel with fashion-forward brands and several exclusive lines, we also offer the best in the business when it comes to customer service. We currently have ten California locations in La Mirada, Orange, Anaheim Hills, San Diego, Laguna Hills, Camarillo, Temecula, Granada Hills, Ontario, and our newest store in Corona, as well as a store in Las Vegas, NV. Four additional stores are planned to open in other California cities before the end of 2005.
 
Another great thing about Beach Bums is that all of our clothing and accessories can also be purchased at our online store, at www.beachbums.com.
The U.S. Open of Surfing was held in Huntington Beach, CA July 28-31, and Beach Bums was thrilled to once again take part of the action. The widely successful event saw record attendance as more than 400,000 people from around the world descended on Huntington Beach to watch the competitions, participate in the contests and games held by numerous vendors, listen to live music and purchase specialty merchandise. We took center stage with our prominent set-up to the left of the pier, attracting thousands daily with hourly giveaways - including a BYB Surfboard, contests and high-profile autograph signings and celebrity guests.
 
Appearances at the Beach Bums venue included: Kalani Robb, Rick Howard, Shea Lopez, Jessie Evans, Mike Todd, "Barney," Carey Hart, the Reef Girls and several stars from the hit MTV series "Laguna Beach: The Real Orange County." We appreciate everyone who stopped by to see us at the event and look forward to the 2006 U.S. Open of Surfing!
Beach Bums has recently brought on Jill Lopez as the Regional Manager, in charge of the company's 10 California stores and one Las Vegas, NV store. She has served in the retail industry for more than 15 years, with 10 years in management, including positions as a District Manager and Operations Manager. She has worked for several well know companies including Anchor Blue, Wet Seal, Pac Sun, Beyond the Beach and most recently Vans. "We're thrilled with the addition of Jill to the Beach Bums team," said Cliff Haddadin, Beach Bums Boardshops CEO. "It's an exciting time for Beach Bums, as we continue to see explosive growth in terms of both expansion and our growing customer base. Jill's incredible talent and experience will further enhance the Beach Bums team."
 
As Regional Manager Jill will work one-on-one with store managers, helping develop employee skills and bringing more structure within each shop. Working alongside our management she will develop and enforce new company policy and procedures. "My first and foremost goal is Beach Bums Boardshops' continued success," Jill said. "I want to implement positive changes that will help the company grow and contribute to its ongoing prosperity."
 
Prior to joining us Jill served for almost four years as the District Manager for the Northwest outlets of Vans Inc. where she oversaw the complete operations and visuals of 14 stores in six states. Before Vans she held various management positions with Pacific Eyes & T's/Beyond the Beach in Vista, CA from 1996 to 2001. Jill's experience also includes work with Wet Seal and Millers Outpost.
Beach Bums has once again expanded our clothing and accessory lines to now include several top-selling and high-end brands. The new additions, now available in all 11 of our store locations throughout California and Las Vegas, include:
 
Denim:
· True Religion
· Frankie B
· Sacred Blue
· Blue Cult
· Paper Denim & Cloth
· Diesel 		Fashion:
· Ruca
· Drifter
· Insight 		Accessories:
· Naughty Monkey
(women's footwear)
· Melie Bianco
(women's handbags)
Beach Bums continues its explosive growth in 2005 with the opening of its tenth store in California at The Crossings in Corona. The new store will feature all of the top brands in clothing and accessories, staying true to what has made Beach Bums popular among their customers. This store opening is the first of five new locations planned for 2005, and is further validation of Beach Bums growing success in the industry. A grand opening celebration which will feature food, entertainment, autograph signings and in-store specials, is planned for September - so stay tuned for details.
 
In the meantime, come out and see the new store, located at:
 
The Crossings
2620 Tuscany St., Bld. D8, #103
Corona, CA
Andy Irons Defeats Rob Machado in Photo Finish at the U.S. Open
 
The men's final was a serious yawner until the final minute at the U.S. Open. The surf had been small and mushy all day, and when the tide bottomed out around noon, the final hadn't yet got the miracle pulse everyone hoped for. Andy Irons was dominating the final, connecting several waves from the outside to the sand, making the most of what was available like the competitor he is. Machado had a shocker, falling several times in places he normally would have glided over easily. With a minute left, Andy had Rob in a tough place. Machado, the former U.S. Open winner, needed a 7.77 to beat Irons, and with such small, inconsistent surf, it seemed like there was no way Rob could overcome.
 
Then the set came. Machado had been scanning the horizon just before a final two-wave set showed up, and with priority in his favor, he paddled hard and got up on the first wave of the set with just 15 seconds to go. The crowd was cheering as Machado did a couple quick snaps then pumped his board to the inside section and got a couple more turns before the wave closed out. After he fell, Rob laid in the water, his head pointed to the sky, seemingly drained and exalted in the same moment. Everyone nervously awaited the score, and when it was announced that Rob got a 7.33 (just .44 points short of a victory) the entire beach let out a sigh. Their hero had missed the mark by millimeters.
 
Victorious, Andy was carried up the beach on the shoulders of the Wolf pack, as the crowd clapped and swarmed around him. The U.S. Open doesn't contribute to his campaign for a fourth consecutive world title, but in front of tens of thousands of spectators it's a huge win for Irons. $15,000 for the victor.
 
Monster Energy X-Games 11 Athletes Mine Gold in Los Angeles:
Skateboarding's Pierre-Luc Gagnon, SuperMoto's Doug Henry and Surfing's Cory Lopez Victorious
 
The world's hottest vert skateboarder, one of the more popular racers to every throw a leg over a dirt bike and a top WCT surfer were rockin' the 'Clawed-M' Monster Energy Drink logo atop the podium at the white hot X-Games in Los Angeles - the epicenter of the action sports world. Starting out with skate vert, Montreal's Pierre-Luc Gagnon, aka "PLG," elevated his "most underrated vert skater status" to gold on Friday evening at the Staples Center, topping snow/skate legend-in-the-making Shawn White and international star Sandro Diaz. PLG saved his best for last, pulling out all the stops on his third run in a come-from-behind victory. PLG's final run score of 95 buried the next closest competitor - White, while also topping Diaz's first-ever 900 in competition.
 
For the rest of the story and all the exciting results, click here.
It's time to get the kids ready to head back to school - and instead of fighting the crowds at the malls Beach Bums Boardshops invites you to take a load off and get the kids dressed from the comfort of your own computer! Visit www.beachbums.com today!
Founded in 1989, Beach Bums Boardshops is the premiere destination in California and Las Vegas, NV for the top brands in skate, surf and fashion apparel, accessories, and surf and skate equipment. There are currently ten stores in CA, and one in Las Vegas, NV, as well as an online store at www.beachbums.com.
 
Beach Bums, Inc.
5310 E. Hunter Ave.
Anaheim, CA 92807
714-777-2032 tel
714-777-2034 fax
www.beachbums.com